A recent survey of feed mill operators reinforced what respondents
have said in previous years. “Feed manufacturers overwhelmingly
value quality and consistency above any other part of their
premix vendor relationship,” says Victoria Simmons, Quality
Assurance Manager at ASP. It may sound awkward, but even
purchasers, who are never shy about hammering on price, say
the thing they want more than price is quality and consistency,
consistently.
ASP, a family-owned premixer, started from
scratch and built a 25-year track record on a foundation
of quality and consistency, gaining ground from larger blenders.
Customer comments like “their quality is never in doubt”,
“we’ve always known them to be a quality-oriented supplier”
and “the most visible quality program in the industry” show
how feed mill purchasers and technical staff trust ASP’s
product integrity. They know ASP’s intimate size and familiarity
with customers’ needs translates into individual attention
and perfection at every step.
While ASP has grown, its commitment
to quality remains in the forefront, as recent facility advances
show. “Bulk storage and material handling modifications,
computer programming additions and maintaining rigid scale
controls are just some of the things we’ve done to hold up
our end of the quality bargain,” says Simmons. Another example
is an overriding alarm system that stops production and alerts
ASP operators to potential scale variations.
Each component
of the quality system is an individual piece in a larger
protective framework for premix quality. The impact for the
feed mill is an overarching program that elevates finished
feed quality. In the end, it raises retail customers’ confidence
in the brands of livestock and pet food they buy. ASP is
fanatic about giving you all the quality you expect and more.
One way ASP shows this commitment is by opening a “virtual
door” to their quality control operations. Through the company’s
web site (also made available at a link with this article),
customers access the “Quality and Consistency Chart Room”,
where they can review each part of the process. Every step
of the program is explained and customers can view updated
process control charts. Charts are available for multiple
checks on inbound ingredients, in-process control monitors,
scale readings taken in real-time, and outbound premix testing.
No
one provides better or more transparent quality and consistency.
So relax, we’ve got you covered.