Melts in Your Mouth, not on Your Brand
…three…two…one, the thundering roar begins, gloriously drowning out the crowd's cheers as the ship strains, lifting her load smoothly skyward. The year is 1982, and the space shuttle's cargo is imperceptibly heavier because the astronauts are bringing something extra. They've picked M&M's as the first candy to blast into space with them. Not a bad choice. No astronaut wants a sticky, gooey, chocolaty mess on his fingers, fouling up his switches and gauges. So the spacemen carry the tasty treats engineered to "melt in your mouth, not in your hands", patented by Forrest Mars, Sr. in 1941. Those spacemen were pressured by G-forces. Today, the feed industry is getting pressured from a different direction.
If you’re feeling squeezed by ingredient cost pressures, you could probably use a little something to sweeten your day. Durable coatings are a good idea for candy, and handy for some vitamin sources too. Commodity inflation’s got us all in a pinch. Higher costs are trickling down, scratch that, gushing down through the supply channels. Global vitamin producers, with their petrochemical manufacturing base, certainly aren’t immune. We’re all at risk because competition for the best price pulls lower-quality ingredients further into the market. Compromises in vitamin quality can show up as poorer stability, especially in naturally unstable nutrients like vitamin A. That’s why you’ll see us working in key vitamin producing regions, committed to quality and consistency, personally researching and validating vitamin manufacturers. Poor vitamin quality can be messy for your reputation, so it pays to understand the risks and protect your customers and your brand.
Decaying vitamins erode customer confidence
In nature, vitamins A, D and E are liquid oils that can have very short life-spans. You and your customers have no worries with Vitamin E stability, because the lion’s share comes from the very-stable synthetic form that carries a tremendously long shelf life. Vitamins A and D, on the other hand, must be well-preserved. When these oils directly contact air, they become rancid just like any unstable vegetable oil or putrid fat. Even if the oils are mixed with starch or some other dry carrier, oxygen makes them decay quickly.
Vitamin A and A/D combination beadlet manufacturers slow down harmful oxidation by mixing the active vitamin oils in a bed of starch, then coating the oily-starch balls with a gelatin solution so no air gets in. When the gelatin dries, it makes a hard coating of protective protein strands around the starch and vitamin. This coating does a good job of protecting the vitamin in dry mash feeds, like those fed to laying hens and breeding swine. But when the vitamin beadlets contact moisture, like in your pellet conditioner or extruder, the moist gelatin protein loosens and melts away, exposing the vitamin to air. Figure 1 (page 2) shows two 45-power photos of vitamin A beadlets; first when dry, then after moistening and melting. You can see the puddle of starch now exposed to the elements. That’s when the pain really begins. Now open to air, moisture and heat, your vitamin decay accelerates like a high-schooler from a stop light.
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